My Crochet Business Income Report June 2017

crochet business income report

Oh it’s that scary time of month where I look at the numbers and get to see just how crazy I am to think I can actually have a business playing with yarn all day… In all honestly I went into June expecting it to be FABULOUS! June is my birthday month and regardless of what is happening in the world June has to be awesome and I am happy to report that it actually was a pretty good month!

Yes I celebrate my birthday all month but this was the highlight:

Okay enough about my birthday…

let’s talk business so a few things happened in June that definitely help to make it one of my better months. First I re-opened my Etsy shop. If you didn’t already know I have a love hate relationship with Etsy you can find out more about that here... but re – opening the shop was a must and within 24 hours of re-opening I made over a $100 so no complaints over here. I have said it once and I will say it again if you are in the business of handmade you should have a presence on Etsy. If you are new to Etsy and have not opened up shop yet use this link and get 40 free listings to at least give it a try. If you need some help navigating setting up your Etsy shop I can help you with that as well you can sign up for an Etsy consult here.

I also released two new patterns this month and did my first ever pattern bundle which really help to increase my pattern sales. Clearly y’all like bundles but seriously they were received quite well the pattern bundle can be found on both Etsy and Raverly.

crochet doll bundle

Last but not least unlike last month I did take custom doll orders this month which definitely helped to increase my overall revenue.

So what do the numbers look like:

For the month of June I made $1046.67

52 Pattern sales
3 Custom Dolls

1 Online Class sales
5 Afropuff Keychain(s)
2 Lovey Blanket(s)

My Expenses for May $411.93

Supplies
Shipping
Paypal Fees
Etsy Fees

Professional Development
Marketing
Website Hosting

Profit for May $634.74

As you can see I more than doubled my income from last month which also meant my expenses as well as my profit increased. My focus for July is increasing my profit. Which of course means more income but also looking for ways to decrease expenses and make more passive income i.e. more pattern and online class sales.

I should also note that my blog also earned money in the month of June, I have not accounted for that in this income report because it wasn’t enough to meet the payout threshold and I like to do actual numbers. I hope to meet the payout threshold this month or at least by August but I will break down when and how the money was earned once I meet that threshold.

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Etsy vs Craftsy: Digital Pattern Sales

etsy vs craftsy for selling patterns
Etsy or Craftsy where should you be selling your digital patterns that is the question…
I released my very first pattern in August of 2012. It was for my signature item the Crochet Infinity Scarf  which can be found here, just in case you are interested in hooking up this beauty yourself. At the time I was selling finished items via my Etsy shop Don’t Get it Twisted Crochet so it just seemed logical that I would make the pattern available via my Etsy shop, to date it is one of the best business decisions I have made. Not only was the pattern a huge success but it increased my sales for finished products as well.
 I was introduced to Craftsy via an online crochet class  (yes Craftsy offers classes I will have to do another post on that) I loved the class and how interactive things were but I really didn’t explore Craftsy beyond the class aspect. One day I was searching for a pattern via Google and I kept being redirected to Craftsy I did a little research and discovered that I could in fact sell my patterns on Craftsy so I listed the scarf there as well and the response was about the same as on Etsy. So another win for me.
Crochet Infinity Scarf on Craftsy
Etsy vs Craftsy:

What I Love About Selling On Craftsy:

  • Craftsy does not charge any fees to list patterns on their site the only fees you pay are Paypal fees.
  • Craftsy  offers automatic downloads, when you purchase a pattern you will receive a link that will allow you to download the pattern in PDF format. The pattern is also available in your library on Craftsy.
  • If you make any updates you can just upload a new file and it will send the updated file to all buyers of the pattern.
  • Buyers can leave comments and pictures of projects they have made from your pattern

What Could Be Better with Craftsy:

  • Craftsy only accepts Paypal, this is probably the reason that they don’t charge fees to the seller but you if your customer does not use Paypal then you lose the sale.
  • Craftsy does not get as much traffic, I love the Craftsy platform and actually visit several times a week if not daily but I am still surprised of the number of people who don’t know about the platform.

What I Love About Selling On Etsy:

  • Well it’s Etsy you know the handmade Marketplace. Traffic will always be the thing that Etsy has over other platforms
  • Like Craftsy Etsy also offers automatic downloads as well as automatic updates if the seller updates the files.
  • Etsy accepts all forms of payment including Paypal
  • You can sell finished items on Etsy, so someone who may have found my shop via the pattern but doesn’t necessarily want to make the item can order the finished product via my shop.

What Could Be Better With Etsy:

  • Etsy fees, Etsy charges $0.20 per listing as well as a transaction fee for using the Etsy Payment Processor, it doesn’t seem like much at first but it can definitely add up.

So which platform should you sell your digital patterns on?

Both! I currently have 4 patterns available you can see them all here, I usually direct my traffic to Craftsy but actually get more sales on Etsy. It doesn’t hurt anything to sell on both platforms I mean a sale is a sale whether it came via Etsy or Craftsy.

Do you sell patterns on either platform? Which do you like best let me know in the comments below.

Read more

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My Love Hate Relationship With Etsy

This pretty much sums up how I feel about Etsy. You have to love it because it is the number one site for buying and selling handmade but with over 54 million members it is easy to feel like you are lost in the chaos that is now Etsy.

I heard about Etsy back in 2010 and initially joined the site as a buyer, as more people other than my family and friends started wanting to buy my crochet items I decided to launch Don’t Get It Twisted Crochet right before the Thanksgiving Holiday in 2012 and eventually had over 1000 sales in my shop.

I ended up closing that shop in 2015 and opened my current shop  My Pretty Brown Doll in January of 2016, I took a break from Etsy in March of this year and as of yesterday June 7th my shop is officially reopened for business.

To make a long story short I go through phases when I feel like my business would do better on its own platform, I question the fees Etsy charges and how it effects my bottom line the fact of the matter is after looking things over NOT being on Etsy cost me more than being on Etsy. So I am back! Things are going well so far I made $100+ in the first 24 hours and when I do my monthly review I will break down what sales came from Etsy and what sales came from other sales channels so we can compare.

 

Do you have a love/hate relationship with Etsy like I do? Or do you think it’s the best thing since slice bread… Let me know in the comments below.

If you are interested in selling on Etsy and would like to get your first 40 listings for free (normally $0.20 per listing) you can do by signing up through this link. Note if you do open a shop through this link I will receive 40 free listings as well.

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